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ZIP · 1.27 GB · 917 files, one folder per club
ZIP · 684 MB · 177 files, one folder per club
Every new ad from the week.
Always free for team employees who signup with org email addresses.
Every single-game ticket ad NHL clubs put live on Meta from September 21 to 27, 2026: 188 new creatives from 26 clubs, running as 401 ads. Busiest this week: Winnipeg Jets, with 19.
Most new ticket creatives: Jets 19, Islanders 18; Predators, Blackhawks and Senators 14 each.
Most-placed: Calgary sold the last home opener at the Scotiabank Saddledome (Oct. 1) with 9 creatives running as 70 ads. San Jose ran "Secure Your Seats To The Home Opener" as 15.
Two clubs, one move: Los Angeles and the Islanders each put one big night inside a package. The Kings sell Kopitar's jersey retirement only in a 6-game mini plan. The Islanders sell 2027 All-Star Weekend access only with a membership.
This is the first edition, so week-over-week changes start next Monday.
The Leaderboard
Every club's Meta ads, not only ticket ads. New started running September 21–27. % New is the share of a club's live ads that are new.
Open any club's live ads in the Meta Ad Library: Jets · Flames · Islanders · Sharks · Devils · Kings · Blackhawks · Mammoth · Predators · Rangers · Blue Jackets · Golden Knights · Senators · Flyers · Ducks · Blues · Canucks · Panthers · Hurricanes · Avalanche · Penguins · Kraken · Red Wings · Wild · Bruins · Maple Leafs · Oilers · Lightning · Capitals · Canadiens · Sabres · Stars
Worth a look this week
Worth testing: put the fee promise in the headline
Columbus's new ads lead with "Enjoy no fees on all home games," and the copy adds "No fees. No asterisks. No surprises." Fees are the part of the price fans see last and like least. A headline that removes them answers that doubt before the click, not at checkout.
COLUMBUS BLUE JACKETS · ■ IMAGE
Enjoy No Fees On All Home Games
No fees. No asterisks. No surprises. Fees on us, for all home games, for a limited time only!
4 ads · from Sep 25 — open in the Ad Library
LOS ANGELES KINGS · ■ IMAGE
7 Games, Pay for 6
The only way to get tickets to Kopitar's Jersey Retirement Night: purchase your 6-Game Mini Plan today.
2 ads · from Sep 25 — open in the Ad Library
Worth testing: let the ticket come with something to collect
Philadelphia paired an Oct. 17 ticket with a blind-box Mystery Squishy Flyers Dumpling. Florida's Vamos Gatos package comes with a team cafetera. Both give fans a reason to pick one game now, and something to show off after it.
PHILADELPHIA FLYERS · ■ IMAGE
Mystery Squishy Dumpling Package
The package includes an Oct 17 game ticket and a Flyers-themed Mystery Squishy Dumpling.
1 ad · from Sep 27 — open in the Ad Library
FLORIDA PANTHERS · ▶ VIDEO
Vamos Gatos Ticket Package
¡Vamos Gatos! Score your game ticket and an exclusive cafetera.
6 ads · from Sep 25 — open in the Ad Library
CALGARY FLAMES · ■ IMAGE
The last home opener at the Saddledome
Calgary, the time has come. The final home opener at the Scotiabank Saddledome is October 1st at 7 PM.
9 creatives, 70 ads · from Sep 22 — open in the Ad Library
ANAHEIM DUCKS · ■ IMAGE
Ducks vs. Edmonton 10/7
Don't worry Oilers, no risk of elimination this time. Be there October 7 as the Ducks look to remind Edmonton of their last visit.
1 ad · from Sep 26 — open in the Ad Library
SEATTLE KRAKEN · ▶ VIDEO
A creator builds a Build-a-Pack
A local creator picks the Kraken games that "describe me" to sell Build-a-Pack. One of several creator videos Seattle is running.
1 ad · from Sep 21 — open in the Ad Library
NEW YORK ISLANDERS · ■ IMAGE
Season Ticket Memberships
Members meet the players and get priority access to playoff tickets. Membership is also the only way into the 2027 All-Star Weekend.
3 ads · from Sep 22 — open in the Ad Library
That's the week. See you next Monday.
Adam @ Big Ticket